From: Lew Lee [mailto:lew.lee@pacbell.net]
Sent: Mon 6/9/2003 9:04 AM
To: SFBAC-INCOSE Distribution
Subject: INCOSE June 10 Meeting Reminder
International Council on Systems Engineering (INCOSE) San Francisco Bay Area Chapter
June 10, 2003, Tuesday Evening Monthly Program
"A Decision Support System Using System Dynamics: Evidence of the Unique Value of System Engineering"
Presented by: Carol Blanchar
Conexo, Inc.
Program Abstract
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This program will be especially interesting to you if you:
See how System Dynamics has been applied to connect product and solution engineering to consumer and commercial markets. Expanding the model to act as a Decision Support System, cross-functional teams successfully obtained executive approval for program funding of new solutions of emerging technology. Others used the model to reached agreement across engineering and marketing that freed up millions of dollars for product enhancement of existing products dominate in mature markets.
In this meeting, Carol will show examples from Silicon Valley businesses, and relate the same model to current initiatives by NASA and emerging telecom businesses. Most importantly, she will present evidence of the critical role of system engineering in providing critical data, analyzing product attributes, and building a compelling business case.
Reference links from NASA:
http://www.nasatechnology.com
http://commercial.nasa.gov/
http://nctn.hq.nasa.gov/
And for more about System Dynamics: http://sysdyn.clexchange.org/
For published papers in this space, see "Design-to-Market: Integrating Conceptual Design and Marketing", Andreas Vollerthon, Systems Engineering, Vol 5, 2002. A related paper presented at the Ninth Annual International Symposium of the International Council On Systems Engineering (INCOSE), June 6-10, 1999, is "System Engineering and Marketing", David J. Paul and C. Robert Kenley.
Carol and her colleague, Dr. Adolfo Crespo-Marques of the University of Seville, have worked together in this space for 6 years. In addition to this work, with a paper currently under review for publication, they have another paper just being published in "The International Journal of Consumer Economics", Elsevier Science B.V., Amsterdam, The Netherlands, about their application of system dynamics to operational risk management, and have also applied system dynamic models to help teams changing supply chain architecture, particularly in the addition of collaborative web-based communication backbones.
About the Presenter:
Carol Blanchar is Owner and Executive Manager of Conexo, Inc., www.conexo.com, which delivers rapid turnkey
deployment for telecom systems. Her consulting work from 1996 to 2002 was based on
15 years prior experience in manufacturing, corporate finance, commercial system sales,
systems engineering, and consulting management with Hewlett-Packard company. She
holds a B.S.B.A. in Accounting and an M.S. in Auditing and Systems from Colorado State
University, earning a CPA certificate but immediately pursuing a lifelong interest in high-
technology manufacturing and business. In addition to SFBAC of INCOSE, Carol is an active
member of the Wireless Communication Association, the International Engineering Consortium,
the United States Telecom Association, and the San Jose, Santa Clara, and Mountain View
Chambers of Commerce.
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Tues, June 10: 5:30 PM Social Half-Hour and dinner
6:00-7:00 Talk followed by questions.
Networking and sidebars to 8 PM.
Place: Lockheed Martin Missiles & Space Operations, Sunnyvale.
** NOTE LOCATION CHANGE **
Bldg 157 Executive Conf. Room. Third & Mary
(Take the Mathilda exit on Highway 101,
North on Mathilda, past the Blue Cube,
and left on Third Ave. to parking lot at corner of Mary Ave.
Parking is across the street from Building 157.)
{ASCII map below.}
Donation: FREE for members; $4 for non-members
Reservations: Contact Lew Lee (Northrop Grumman)
408-531-2811, lew.lee@pacbell.net
NOTE - Heightened Security Alert procedures are in use. Visitors to the Lockheed Martin facility are required to show some government-issued picture ID to gain entry.
To expedite entry:
US Citizens (consultants or representatives of foreign governments, see below for additional instructions): Present a photo ID (Driver's License, etc.)
Permanent Residents: Present a photo ID (Driver's License, etc.) or
I-551 ("Green Card").
Consultants, Non-Resident Aliens, and Representatives of Foreign Governments: Submit a
Foreign National Visitor form in advance, 12-days prior to the meeting. Contact one of the following:
Tom Jackson, (408) 742-2013, t.l.jackson@lmco.com or
Dorothy McKinney, (408) 742-8790, dorothy.mckinney@lmco.com
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* To properly view this announcement, *
* use a small monospace font such as courier 10 *
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Visit www.incose.org/sfbac/ for more information.
Our programs are posted at http://www.incose.org/sfbac/.
The INCOSE website is at http://www.incose.org
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The mission of the International Council on Systems Engineering
(INCOSE), a non-profit professional society, is to "foster the
definition, and practice of World Class Systems Engineering in
industry, academia, and government." The SF Bay Area Chapter
presents thought-provoking monthly programs for its members and
their guests. Learn about the INCOSE at www.incose.org.
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ASCII Map - Use Courier 10 or a small monospace font to view map
Graphical Map to Bld 157
| < ----------- \ \
|J North Moffett \
|a Park Drive 237
|v \ \
|a Mathilda Avenue \ \ to 101 -->
--------+------------------------------------------------------------
|3 |5 |6 \ \
--------|r |t |t \ \
|d |h |h \ \
--------+--C St. | | \ \
| | | \ \
--------+----------+----E St. | \ \
| | | / \
| | | / 11th Ave. \
---+----------+----G St.-+--------/ \
| \ | | /Bldg 107 \
| \|____H St._|______/____________________\
| Bldg | | \
| 157 |
-------------------- Mary Avenue
INCOSE visitors enter through the lobby of Building 157. Please park in the lot opposite the building. Visitor sign-in is in the lobby.
Handicapped Access Parking close to the lobby is available in the lot.
Suggested Driving Directions:
Hwy 101, North -- exit at Mathilda. Proceed north on Mathilda to 3rd Ave. Left on 3rd to Mary.
Hwy 101, South -- take Highway 237 exit to Mathilda. Proceed north on Mathilda to 3rd Ave. Left on 3rd to Mary.
Hwy 237, West or East -- exit at Mathilda. Proceed north on Mathilda to 3rd Ave. Left on 3rd to Mary.
Highway 85, North -- take Highway 237 East exit to Mathilda. Proceed north on Mathilda to 3rd Ave. Left on 3rd to Mary.
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