Tradeoff studies involving human subjective calibration and data updating are often distrusted by decision makers. A review of objectivity and subjectivity in decision making shows that Prospect Theory is a good model for actual human decision making.
Members-Only Content
This content is restricted to members only.
You must be logged in with an active membership to access this page.
Please click the link below to log in. If you do not have an account or your membership is inactive, you may need to register or renew it.