SE Lab Demo Day 014: Reimagining MBSE Collaboration: Introducing Sidekick and the Power of GENESYS

SE Lab Demo Day 014: Reimagining MBSE Collaboration: Introducing Sidekick and the Power of GENESYS 

Monday, 9 June 2025 from 11:00am-12:00pm EDT (15:00-16:00 UTC)     

Speaker: Brian Selvy | Daniel Nguyen

‘Demo Days’ are a new webinar style offering intended to give the Tool Vendors in the SE Laboratory’s the opportunity to showcase their tool(s), offer best practices, and answer any questions that you might have live.

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Abstract: 

Model-Based Systems Engineering (MBSE) is evolving—and so are the tools that support it. Join Zuken Vitech for an exclusive INCOSE SE Lab webinar as we unveil Sidekick, our groundbreaking web-native collaboration and review platform designed to democratize access to MBSE models. Built to empower all stakeholders—regardless of MBSE expertise—Sidekick delivers a task-based, intuitive experience that simplifies model review and feedback. 

We’ll begin with an introduction to GENESYS, Zuken Vitech’s flagship MBSE platform, showcasing its industry-unique natural language modeling and STRATA methodology that set it apart in the systems engineering landscape. Then, we’ll dive into how Sidekick extends the GENESYS ecosystem, enabling seamless, structured collaboration through scoped review tasks, eliminating the need to navigate complex model structures. 

Whether you're a systems engineer, project manager, or domain expert, this session will show how GENESYS and Sidekick together are redefining how teams engage with MBSE—making it more accessible, actionable, and collaborative than ever before. 



Bios:

Brian Selvy, Chief Innovation Officer 

Brian is Zuken Vitech’s Chief Innovation Officer, where he is responsible for managing the Product Strategy department, developing the company’s strategic vision and managing the product portfolio roadmap. Brian has over 20 years of experience in the systems engineering of aerospace, optical observatory, and defense systems. Prior to his role at Vitech, he served as the Project Manager of the United States Extremely Large Telescope Program (US-ELTP) and has also held senior systems engineering, management, and senior leadership roles at World View Enterprises and the Large Synoptic Survey Telescope (LSST). He also worked at SpaceX in their early days where he was responsible for specifying, designing, and testing all of the Falcon 1 ground support systems. Brian has diverse experience with a number of MBSE tools and modeling methodologies. 

He holds an M.S. in systems architecting and engineering from the University of Southern California, and a B.S. in aerospace engineering from Cal Poly San Luis Obispo. He holds the Object Management Group’s Certified Systems Modeling Professional (OCSMP) certification at the Model Builder-Fundamental level.  He is a member of the International Council on Systems Engineering (INCOSE), the INCOSE Technical Leadership Institute, and is a past president of the INCOSE Southern Arizona chapter.


Daniel Nguyen, Principal Product Manager 

Daniel Nguyen is a Principal Product Manager at Zuken Vitech, leading the product strategy team responsible for the Sidekick product as well as next generation capabilities. Nguyen holds a B.S. in aerospace engineering from UCLA and an M.E. in systems engineering from Stevens Institute of Technology. Nguyen has a professional background in military aircraft architecture and integration. 


Register Here!

After registering, you will receive a confirmation email containing information about joining the webinar, including a hyperlink that will activate 30 minutes before the start of the webinar. We recommend attendees join audio using the ZOOM platform audio (Voice over Internet). 

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