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INCOSE LatAm: Social Systems Engineering Applied to Business Intelligence (en Espanol)

Social Systems Engineering Applied to Business Intelligence (en Espanol)

16 July 2024 at 4:00 PM (UTC -6)

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Speaker: Iris Monserrat Urbina Casas, MBA Iris Monserrat Urbina Casas is an outstanding professional from Mexico City with a solid background in business intelligence and marketing. She led the Business Intelligence area at TERAN TBWA for 3 years, where she was instrumental in the development and execution of data strategies that drive the success of advertising campaigns for more than 30 clients in various sectors, including products and services, retail, construction, alcoholic beverages, consumer goods, and automotive. Recently, she joined as Product Owner Manager for the Tiendas 3B project’s office. Monserrat is a professional in Industrial Engineering and holds postgraduate studies in Systems Engineering from the Universidad Nacional Autónoma de México (UNAM), with a focus on participatory planning, a Master's in Project Management from Universidad del Valle de México (UVM), and is currently pursuing a Master's in Applied Artificial Intelligence from Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM). Additionally, Monserrat has had a parallel career as a lecturer since 2015 in the Faculty of Engineering at UNAM within the Division of Social Sciences and Humanities Abstract: Social Systems Engineering Applied to Business Intelligence. Systems engineering is traditionally associated with highly technical fields such as aerospace, aeronautical, and automotive engineering. However, this discipline also offers robust solutions for industries focused on social behavior, for which sociotechnical systems are used. This presentation will explore how social systems engineering can revolutionize business intelligence (BI) in an advertising agency, from the conception of a BI area to its application in a campaign and its impact on the client's business.

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INCOSE LatAm: Social Systems Engineering Applied to Business Intelligence (en Espanol)

Social Systems Engineering Applied to Business Intelligence (en Espanol)

16 July 2024 at 4:00 PM (UTC -6)

Register Here! 

Speaker: Iris Monserrat Urbina Casas, MBA Iris Monserrat Urbina Casas is an outstanding professional from Mexico City with a solid background in business intelligence and marketing. She led the Business Intelligence area at TERAN TBWA for 3 years, where she was instrumental in the development and execution of data strategies that drive the success of advertising campaigns for more than 30 clients in various sectors, including products and services, retail, construction, alcoholic beverages, consumer goods, and automotive. Recently, she joined as Product Owner Manager for the Tiendas 3B project’s office. Monserrat is a professional in Industrial Engineering and holds postgraduate studies in Systems Engineering from the Universidad Nacional Autónoma de México (UNAM), with a focus on participatory planning, a Master's in Project Management from Universidad del Valle de México (UVM), and is currently pursuing a Master's in Applied Artificial Intelligence from Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM). Additionally, Monserrat has had a parallel career as a lecturer since 2015 in the Faculty of Engineering at UNAM within the Division of Social Sciences and Humanities Abstract: Social Systems Engineering Applied to Business Intelligence. Systems engineering is traditionally associated with highly technical fields such as aerospace, aeronautical, and automotive engineering. However, this discipline also offers robust solutions for industries focused on social behavior, for which sociotechnical systems are used. This presentation will explore how social systems engineering can revolutionize business intelligence (BI) in an advertising agency, from the conception of a BI area to its application in a campaign and its impact on the client's business.

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INCOSE LatAm: Social Systems Engineering Applied to Business Intelligence (en Espanol)

Social Systems Engineering Applied to Business Intelligence (en Espanol)

16 July 2024 at 4:00 PM (UTC -6)

Register Here! 

Speaker: Iris Monserrat Urbina Casas, MBA Iris Monserrat Urbina Casas is an outstanding professional from Mexico City with a solid background in business intelligence and marketing. She led the Business Intelligence area at TERAN TBWA for 3 years, where she was instrumental in the development and execution of data strategies that drive the success of advertising campaigns for more than 30 clients in various sectors, including products and services, retail, construction, alcoholic beverages, consumer goods, and automotive. Recently, she joined as Product Owner Manager for the Tiendas 3B project’s office. Monserrat is a professional in Industrial Engineering and holds postgraduate studies in Systems Engineering from the Universidad Nacional Autónoma de México (UNAM), with a focus on participatory planning, a Master's in Project Management from Universidad del Valle de México (UVM), and is currently pursuing a Master's in Applied Artificial Intelligence from Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM). Additionally, Monserrat has had a parallel career as a lecturer since 2015 in the Faculty of Engineering at UNAM within the Division of Social Sciences and Humanities Abstract: Social Systems Engineering Applied to Business Intelligence. Systems engineering is traditionally associated with highly technical fields such as aerospace, aeronautical, and automotive engineering. However, this discipline also offers robust solutions for industries focused on social behavior, for which sociotechnical systems are used. This presentation will explore how social systems engineering can revolutionize business intelligence (BI) in an advertising agency, from the conception of a BI area to its application in a campaign and its impact on the client's business.

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INCOSE_CSU_RAMS_StudentDiv_TEDTalks_Dec2024_EvaluatingEnterpriseArchitecture_ClaribelWendling mp4 62975 KB DownloadINCOSE_CSU_RAMS_StudentDiv_TEDTalks_Dec2024_EvaluatingEnterpriseArchitecture_ClaribelWendling
INCOSE_CSU_RAMS_StudentDiv_TEDTalks_Dec2024_MetaAlgorithmPredictor_BobDockstader mp4 38760 KB DownloadINCOSE_CSU_RAMS_StudentDiv_TEDTalks_Dec2024_MetaAlgorithmPredictor_BobDockstader
INCOSE_CSU_RAMS_StudentDiv_TEDTalks_Dec2024_TechnologyPlanningAndDevelopment_TonyMoore mp4 30623 KB DownloadINCOSE_CSU_RAMS_StudentDiv_TEDTalks_Dec2024_TechnologyPlanningAndDevelopment_TonyMoore
INCOSE_CSU_RAMS_StudentDiv_TEDTalks_Dec2024_SystemsArchitectureJ1939_AdedapoAdeboyejo mp4 32458 KB DownloadINCOSE_CSU_RAMS_StudentDiv_TEDTalks_Dec2024_SystemsArchitectureJ1939_AdedapoAdeboyejo
INCOSE_CSU_RAMS_StudentDiv_TEDTalks_Dec2024_ForecastingStewardship_ChrisJohnson mp4 25828 KB DownloadINCOSE_CSU_RAMS_StudentDiv_TEDTalks_Dec2024_ForecastingStewardship_ChrisJohnson

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